AI Ultrasound from Siemens Healthineers in Košice Takes On the World
Client:
Year: 2024
Cardiovascular disease is the leading cause of death in Slovakia, increasingly affecting younger people. More than half of these deaths could be prevented. Siemens Healthineers developed Europe’s first AI-powered ultrasound in Košice, which displays key diagnostic parameters at the touch of a single button. Our job was to show that Košice is home to this revolutionary technology.
Instead of a standard press conference, we took journalists right into the heart of the action so they could see the technology in real use. We also created a unique invitation – an AI chatbot that didn’t just invite journalists, but also helped them better understand their own health.
We achieved massive media reach without spending a single euro on advertising. Every major TV station showed up, and social media was flooded with positive reactions. Thanks to our PR efforts, we secured more than 80 earned media placements reaching over 2 million people. This put Slovakia on the map for innovative medicine capable of saving human lives.
