Fighting Toxicity in Online Discussions

Client: Elv.ai

Year: 2022

Insults, disinformation, and personal attacks put brands at risk in online discussions, and dealing with them eats up enormous amounts of staff time and money. That’s why, at New School, we came up with an innovative solution.

Our ELV.AI project combines artificial intelligence with real human moderators.

Thanks to this synergy, we’re able to scan through thousands of comments at once and instantly remove any content that doesn’t belong in the discussion.

Thanks to AI and automation, we can effectively protect your brand – as well as the mental health of your communications team, who no longer have to wade through a flood of hateful comments.

This solution is currently used by more than 50 clients worldwide – from major media companies to public institutions and NGOs. Whether it’s a new product launch or a potential crisis, our clients’ discussions are protected 24/7.