How We Strengthened Communication and Made Vlado Voštinár the Main Hero
Client:
Year: 2023
Nehnuteľnosti.sk is the most visited real estate portal in Slovakia. Their goal was to strengthen both B2B and B2C communication with real estate agents and people looking for a new home.
For the client, we developed a complete communication strategy. We started with targeted research, on the basis of which we built a creative concept and a comprehensive campaign media plan.
For real estate agents, we organized a special event with a great atmosphere and interesting guests. However, the main pillar of the campaign was an ad spot we produced in-house.
The star of the spot was Vlado Voštinár, the best-known helper for anyone looking for a new home. We turned him into one of Nehnuteľnosti.sk’s key brand ambassadors and an entertainer who won viewers over with his humor. The result was a campaign that not only met its goals but also strengthened the bond between the brand and its customers.
