How We Used Innovative Events to Communicate Danone's New Product Launches
Client:
Year: 2025
Markets: Czech Republic and Slovakia
Danone needed to launch a series of specialized products in an innovative, media-friendly way. Our goal was to go beyond traditional press conferences and create modern, educational, and visually striking events with strong media potential in both the Czech Republic and Slovakia.
For the client, we put together a comprehensive, full-service series of events focused on distinctive visuals and high-quality media coverage for each brand.
Phase 1: Nutricia – PKU and Specialized Nutrition
The series kicked off in March with a double event in Prague and Bratislava. To launch new additions to the Nutricia range for PKU patients, we handled everything turnkey – from venue sourcing and unique visuals to a professional bartender, and selecting guests, influencers, and a guest of honor to launch the accompanying book. The events received very positive feedback and strong attendance.
Phase 2: Activia – Launching Fiber-Enriched Products
In June, a Bratislava event followed, focused on launching Activia’s new products. We created an innovative Yoga Brunch concept at Lab28, perfectly combining well-being, exercise, and an educational discussion about the gut microbiome with a product tasting.
Results and Impact
To ensure maximum reach, we invited content creators and influencers, for whom we prepared detailed briefs. Thanks to distinctive visuals, full-service production, and precise PR work (including invited media), we generated thousands of views and shares on social media, plus extensive media coverage.
Through these modern events, Danone proved that even complex, health-focused topics can be communicated in a fresh way with strong reach across different target audiences.
